Player Lifetime Value (LTV)
LTV is the undisputed cornerstone metric of free-to-play economics. It determines your maximum allowable Customer Acquisition Cost (CAC) and predicts long-term project viability. Adjust the sliders below to see how minor improvements in retention (Lifespan) or monetization (ARPDAU) compound exponentially.
Game Metrics
Total engaged players logging in daily.
Average Revenue Per Daily Active User.
Marketing Metrics
Average cost to acquire a single user through paid channels.
Impossible Retention Curve
Retention must logically decrease over time (D1 > D7 > D30). Please adjust your inputs to form a valid decay curve.
Calculated LTV
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ROAS
N/A
Projected Break-even
N/A
Daily Revenue
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Monthly Revenue (30d)
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