Leveraging 20 years of industry experience to design mathematical frameworks and core loops that drive retention, monetization, and player trust.
Trusted by Industry Leaders
Playmake
Bridging the critical gap between technical execution and product vision.
Starting my career in the trenches as a software engineer before transitioning into Design and Product leadership over a decade ago, I bring a highly analytical, systems-first approach to game development.
Before founding Systems of Play Consulting, I engineered and designed the core foundational systems internally at industry titans like Electronic Arts, Capcom, and Kabam.
This firsthand experience shipping titles from engineering to high-level product strategy provides a unique, highly technical foundation for my consulting work today. We don't just build spreadsheets; we design player behaviors.
20+ Years
Games Industry Experience
Delivering actionable, mathematically sound, and highly engaging design solutions that scale across platforms.
Translating high-level product vision into tightly mathematically sound gameplay. I design deep, scalable meta-progression systems and reward structures that predictably drive unforced day-30+ retention without cannibalizing long-term LTV.
Stop guessing at your game's inflation rate. Leveraging 20 years of AAA experience, I build robust spreadsheet models, Monte Carlo simulations, and multi-currency balancing frameworks that bulletproof your economy against exploits while maximizing player spend depth.
Turning a launched game into a predictable revenue engine. I architect comprehensive event cadences, targeted monetization offers, and feature-release pipelines designed to sustainably spike DAU without exhausting your active player base.
Don't wait until soft launch to discover your economy is broken. I provide ruthless, objective tear-downs of in-development titles—identifying progression bottlenecks, hyper-inflation risks, and monetization flaws before they ever impact your bottom line.
Leveraging power-law regression formulas and retention decay curves to project Lifetime Value across cohorts. Gain massive strategic confidence for user acquisition budgets and long-term break-even scaling.
I've published versions of my proprietary financial wrappers and retention modeling calculators. Use them to project your users' Expected Lifespan within your game, model your LTV against Target ROAS, and simulate economies. Completely free.
Access the ToolsConcepted and directed a new live-ops strategy for a struggling live game, simultaneously increasing D7 retention by 9% and D30 by 10%.
Successfully reversed a downward LTV trend within 6 months, bringing it from negative to highly profitable.
Architected comprehensive meta-progression systems from the ground up to stabilize virtual economies and eliminate inflation.