Welcome to Systems of Play
Systems and Economy Design lie at the heart of free to play. Let us help you uncover these engines of retention, monetization, and engagement for your game!
Business
Any product must adhere to the company's vision, mission and goals. We work to understand your company, in order to help you build the right product.
Creative
The creative vision acts as the primary source of inspiration and guide for your product. We help to solidify your creative vision in order to build a unified product.
Production
The execution is what turns a plan into a thriving product . We work within the constraints of the team and the schedule to deliver results tailored to your situation.
Over 15 Years in the Games Industry
Aligning business requirements, creative vision, and production constraints, we work collaboratively with you to tailor-make a solution that your whole development team can get behind.
Let Our Experience Be Your Guide
Meet Your Game Design Strategist
My passion is in achieving a product’s greatest potential. Games are constantly evolving with the needs and desires of our audiences, and as the audiences themselves evolve. As somebody who has seen behind the curtain and helped to build the underlying system mechanics and economics that fuel the 15+ billion dollar a year free to play industry, I’ve had the opportunity to hone a unique insight into how these systems and economies keep players engaged and coming back for days, weeks, months, and even years after a product’s initial launch.
Why do players spend on a game that is free? How do we as game makers ensure that we are catering to the breadth of our audiences. Can we do this in a way that leaves them satisfied with the experiences that we deliver, and happy to buy into the games that we make?
I center my strategy around the players themselves; their motivations, their habits, their psychology, and from there I build a plan that serves the player experience as well as the developer goals.
- Tiep Bui, Founder & Principal Designer
Teams I’ve Worked With
Services & Specializations
Systems Design
Progression systems, retention systems, monetization, gameplay systems, the groundwork for any game is laid with its systems. Here we’ll make sure that your game’s suite of systems is complete and that the design of each one is optimized
Economy Design
We’ll take a look at your pricing strategy, value propositions for the player, assess all of your sinks and sources, and ultimately build out an economy roadmap that ensures your liveops team is equipped with content for years to come
Tokenomics
A burgeoning field, Tokenomics cover the gamut of Token supply and minting, distribution, utility, and governance. With the coming of NFT games and the Play-to-Earn model, my experience in Crypto, Economy Design, Game Design, Games as a Service, and Free to Play help you best prepare for this exciting new business model
Live Ops
With Games-as-a-Service, launching your game is just the beginning. We help you construct a strong Live Ops plan including a product roadmap that helps you build a connection with your players and keeps them coming back for more
Design Auditing
A Design Audit can be conducted for both live games as well as games in production. Design Auditing includes FTUE design, player progression, retention mechanics, monetization, UI/UX, and game longevity assessments.
Full Service Design
Do you have a concept, but are unsure of how to best build a game around it? Do you need design leadership to bring a team together? Do you need help with hiring? Full Service Design is a comprehensive service offering a longer term working relationship with options for both long-term project pricing as well as performance-based compensation.